Tiera Monae started LuvIdentity during the US lock down caused by the pandemic. As a hairstylist, she wanted to create a natural product that her clients could use to keep up with the health of their hair. By Tiera deciding to live a healthier lifestyle, it made choosing the ingredients very important. Which led to researching herbs and the healing properties for the hair and scalp. "2020 really stopped us from the busy life we knew as normal. It made us self reflect on what really mattered. I can say for myself that I have found balance, learned self love, and my self worth." So why not own the Luv of your identity?"